You’ll see that, unlike Google, the DuckDuckGo results page isn’t littered with SERP (search engine results page) features.
It means you’re best using DuckDuckGo for simple, everyday queries – such as ‘what is DuckDuckGo?’ or ‘Mount Rainier National Park’. Google is constantly collecting search data – it’s one of the reasons why it’s so successful at recognizing what you’re searching for, even when you’re not entirely sure yourself.īecause DuckDuckGo doesn’t have heaps of data from which to draw the most relevant search results, users say it needs a bit more ‘hand-holding’ when it comes to answering vague queries. There’s one small downside to this, though. So you can even search in private with the Chrome UX you’re used to. Its website states that the DuckDuckGo plugin will “block hidden trackers and encrypt connections to keep you more private”. It can be used for mobile and desktop searches, and it’s also available as a Chrome plugin. What is DuckDuckGo Used For?ĭuckDuckGo is used by those who want to keep their search data to themselves. The upshot of last year's ruling is that as of March 2020, Android devices in the EU must offer users a selection of search engines to choose from, rather than Google. In 2013, Microsoft was fined $731 million for promoting Windows Explorer over other browsers. Google isn't the first to fall foul of the EU on these rules. The argument was that the company was using its position to strong arm users into using its search engine. In 2019, the EU fined Google a record $5 billion following an antitrust ruling which accused Google of tying its search engine to its operating system. DuckDuckGo Becoming a Default Search Engine DuckDuckGo however, is a lot more privacy-focused, which could explain its growing success. It tracks the pages you look at, then plasters the new phone you briefly admired during your lunch break all over website ad spaces. Thanks to a not-so-tasty tech treat called a cookie, Google can follow you around the web. So why is DuckDuckGo steadily climbing the search engine ranks? Well…despite Google holding over 62% of the browser market share worldwide, there’s one thing that users are starting to get fed up with – a lack of privacy.
Not only that, but the number of queries made through this relatively young search engine grew by almost 50% in the second half of 2019. DuckDuckGo's successful bid to become a default search engine on all new Android phones in Europe has recently made tech news headlines.
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